Emily's Daily

 "Social Shake" Autumn Recruitment Recently, the "Autumn Recruitment" campaign initiated by the Internet celebrity Zhang Shiyao has set off a wave of enthusiasm on social media, attracting the active participation of a large number of college students. As "shakers", they try to show their talents through short videos and live broadcasts in order to get the opportunity to join Zhang Shiyao's team. This phenomenon not only reflects the severe situation of the current employment market but also reveals deep-seated problems in social culture, values ​​and the psychological state of the younger generation. With the continuous implementation of the policy of expanding enrollment in colleges and universities, the number of college students has increased year by year, but the employment market has failed to provide corresponding job growth. Although this choice seems easy, it actually requires a lot of time and energy, and may even affect their studies and fut...

 Iris Photo From the perspective of consumers, it is an exploration and record of beautiful things about oneself. However, from the perspective of privacy protection, the popularity of iris photos has led to the collection, storage and dissemination of a large amount of personal iris information without sufficient authorization and security protection. When taking iris photos, many consumers are often not fully aware of the long-term privacy risks that these behaviors may bring. Some unscrupulous businesses or individuals may use the collected iris photos for illegal commercial purposes, such as selling them to the data black market, for targeted advertising push, or integrating and analyzing them with other personal information, thereby building a more detailed personal portrait, further infringing on consumers' privacy rights and personal information control rights. This blatant violation of privacy will not only cause mental distress and property losses to individuals but may al...

 The rise of the “Goods Economy” "Millet", taken from the transliteration of the English word "Goods", generally refers to peripheral products made based on IPs such as comics, animation, and games, including "baji" (badges), standees, key chains, etc. Corresponding to "millet", the act of buying these products is called "eating millet", thus forming a "millet circle". Recently, concept stocks related to the "millet economy" in the A-share market have emerged, and many securities investment banks have also cast their eyes on the "millet economy" and released research reports, attracting people's attention to this emerging 100 billion market. The rise of the "millet economy" is a unique exploration of emotions, social interaction, and consumption by young people in the new era. The economic effect brought by millet is not limited to the agricultural level. With the continuous upgrading of mille...

 China's Spring Festival successfully nominated for World Heritage status The successful application of the Spring Festival for World Heritage status marks an important milestone in the inheritance and protection of the traditional culture of the Chinese nation. This festival has undergone thousands of years of development and evolution, and has condensed the wisdom and emotions of countless generations. The successful application for World Heritage status means that the precious cultural heritage of the Spring Festival will be protected more systematically and comprehensively to ensure the continuous inheritance of its culture. The Spring Festival culture is a concentration of national wisdom, values ​​and thoughts. It carries and transmits traditions in a subtle way. People use the Spring Festival to regularly practice and educate traditional culture so that Chinese civilization can be passed down from generation to generation through Spring Festival cultural activities. It is pr...

 Nanjing old lady's "hand-brewed coffee"（“Nescafe”） In recent days, a cup of ten-yuan coffee made by an old lady in Nanjing has become popular on the Internet. In front of the small shop in Wenchang Lane, many young people lined up to check in, and four to five hundred cups can be sold in a day. The "hand-brewed coffee" of old lady Han is actually the operation of "three lines of instant coffee + boiling water + plastic sealing hand-cranking", supplemented by the gestures of cutting with large scissors and brewing with a thermos, as well as the frank attitude of brewing in front of customers, which has become a "mysterious operation" in the eyes of young people. The valuable thing is that the old lady sincerely believes that "Nestle coffee is the best", but she doesn't know that in the consumption experience of young people, coffee has undergone N upgrades and iterations, from the tone of Starbucks' "second office"...

 “Disco Bus” Recently, many netizens in Hefei, Anhui Province, posted videos of their experience riding the newly launched "disco bus". "A mobile party, stop when you wave, this is too urban!" The video shows that the bus is labeled with words such as "Stop when you wave, jump when you get on the bus", and it is clearly visible that young men and women in the bus are bouncing and shaking to the music. This matter has attracted the attention of many netizens. Those who praise it regard it as the vitality of the city, while those who criticize it criticize it as inappropriate. From the online comments, some people see it as cool and novel, while others worry about affecting traffic safety. No matter which city, the pursuit of cross-circle integration and innovation must follow the rule of law and not exceed the legal framework. The first thing to consider for integration based on public transportation is the bottom line of traffic safety. The primary task of...

 Help parents get concert tickets Waving light sticks, 10,000 people singing in chorus, "For a song, go to a city"... In the past, concerts always entered the public opinion field with young people as the main perspective.  Admittedly, in the traditional impression, middle-aged and elderly people belong to the "price-sensitive" consumer group, but with the improvement of education and the enhancement of the ability to accept new things, this generation of middle-aged and elderly people began to pay attention to their own emotions and social attributes, and their consumption concepts changed, and they have a certain consumption power. Concert consumption allows them to "pay for feelings". While watching, they can also meet their social needs and sharing desires through Moments and short videos, and gain a sense of identity, which is also a process of expressing themselves and seeking resonance. With the huge market potential of the silver economy, it is sti...

 "Dark Aesthetics" Rick Owens  in the Forbidden City "When the security escorts you out, you feel like a criminal, even though you have done nothing wrong. This is a humiliating and inhumane act"... Recently, American designer Rick Owens, who is famous for his Gothic dark aesthetics and avant-garde designs, visited the Forbidden City with his wife and friends. Afterwards, his friends posted on social media that they were persuaded to leave by security personnel because of their dress, and expressed extreme dissatisfaction with this, which caused quite a controversy. Judging from the photos on the Internet, the styles of these tourists are indeed quite exaggerated, more like a catwalk dress for special occasions. The so-called "dark aesthetics" will naturally have an impact on conventional aesthetics, so this kind of dress is regarded by many people as an offense and a disrespect for culture. It is actually very common to have special dress requirements in ...

 Museum artifacts moldy   、 Recently, a netizen visited the Chaohu Museum in Anhui Province and found that three ivory cultural relics in the display cabinet were moldy, especially an ivory hu board, which was covered with mold. The mold of cultural relics is not only a reflection of the failure of environmental control but also the result of management negligence. As a cultural symbol of a specific historical period, ivory cultural relics contain rich historical information and intangible cultural heritage skills. Their protection and inheritance are directly related to the maintenance of cultural diversity. Therefore, strengthening the protection of cultural relics related to intangible cultural heritage is not only responsible for history but also respects and promotes cultural diversity. Through exhibitions, lectures, interactive experiences, and other activities, the public's awareness and interest in cultural relics protection will be enhanced, and the enthusiasm of all ...

 Aunt “Wheat”（Maizi） "I will go south after planting wheat." "I will go south after planting wheat." This sentence, which started from the live broadcast connection with Da Bing, resonated with countless people and let netizens know about a girl from Henan. Aunt Maizi has attracted widespread attention and discussion. The reason for her popularity must be that her desire to "go south" is romantic, beautiful, and brave, and it also proves to the public that life has infinite possibilities and it is never too late to "set off". Although wheat and land are her responsibilities, they are not her obstacles, so she chose to "go south after planting wheat". Aunt Maizi does not easily set limits on her life, but maintains her desire to explore the world and pursue her own poetry and distance. Recently, a 60-year-old Henan aunt interacted with the well-known anchor Da Bing in a live broadcast and shared her yearning for the magnificent rivers an...

 Zhengzhou college students "ride at night" to Kaifeng Youth has no price tag, ride at night to Kaifeng to win it. Recently, college students from Zhengzhou, Henan, rode bicycles for 4 hours at night to Kaifeng. The team was huge and full of enthusiasm! Many scenic spots in Kaifeng are free of charge for "night riding special forces" and open in the early morning. Relevant departments also set up shared bicycle docking points on relevant roads overnight to send full warmth to the special forces! Life needs passion. Perhaps the meaning of youth is like this, with an endless energy and a heart that can go at any time. Perhaps, every seemingly ordinary journey brings us not only a physical challenge but also a spiritual baptism. We have seen the first ray of sunshine in the morning and the city under the night. Every departure that touches the soul will eventually turn into the most moving poem in life! The core intention of the message is to celebrate the journey of c...

 Li Ziqi returns to the top after three years On the afternoon of November 12, Li Ziqi returned to the public eye with a lacquer carving video that was four years later. She named this lacquer carving hidden flower work "Purple Air Coming from the East", which expressed her good wishes of "the unicorn looks back and everything is worry-free", and also expressed to the audience watching the video that "I miss you very much". Immediately, the hot search exploded, and "returning to the top" became the voice of countless netizens. After three years, Li Ziqi returned to the public's expectations. This creator who once used short videos to tell rural life and promote traditional culture has once again become the focus of attention! he message likely aims to create a sense of anticipation and excitement around her return, positioning her as a renewed force in the digital content world. This could lead to increased audience loyalty, social media enga...

 "Autumn Picking" Following "Citywalk", "Zoowalk" and "Cityride", "Picking Autumn" has become another urban movement that netizens spontaneously "popular". It doesn't need to be a steep mountain, nor does it have to be a famous scenic spot, you can be quiet in the noisy Internet celebrity check-in place, and "Picking Up Autumn" focuses on independent choice and personal feelings. "Picking up autumn" is also the product of people's spontaneous exploration. The seemingly simple "journey of finding things" is more like a spiritual holiday. The value of this experience does not lie in how much material gain it brings to people. Picking up things in a specific environment is when we actively connect the environment with ourselves, which is called a sense of natural connection. Compared with passive acceptance, this kind of active viewing keeps us curious. For example, when we don't know whe...

 "Shawarma" AI mini-game Recently, a simulation game called "The Legend of Shawarma" has become popular in China. Shawarma, which means "spin" in Turkish, is a Middle Eastern delicacy, and in order to save costs, this game makes extensive use of AI technology, and the Chinese version of the theme song "Shawarma" created by Suno AI is a brainwashing, magical and exotic tune. The second creation and memes of netizens are the key to the success of the game "The Legend of Shawarma". Centered around the magical Chinese sound effects and the comic game theme song, the magical elements, and abstract style touched the young people who were keen to make memes and satisfied their needs for novelty and excitement. The youth group deeply rooted in the Internet culture enhances the identity and group belonging between each other through social media memes and interactions, and the circulation of the game's hot memes has become a social currency ...

 The domestic cultural version of “Jellycat” Jellycat (Chinese name "Geely Cat") is a high-end toy brand originating from London, England. This year's related flash mob activities in Beijing and Shanghai have repeatedly aroused onlookers across the network. Following the new round of tourism boom in October, the local cultural and creative version of Jellycat has gradually become popular all over the country, from Gansu and Shanxi to Jiangsu, and local cultural and creative brands have entered the game one after another, launching a more Chinese "flat version of Jellycat". In the context of consumption upgrading, contemporary young people have gradually become the main force in the consumer market, but due to their limited economic ability, they are keen to pursue cost-effective products. The replacement version of Jellycat provides a similar or even more diverse experience to the original at a more affordable price, satisfying the pursuit of young people for co...

”Ai Lao Mountain“ became popular, "Forbidden Zone" Became a "Scenic Area" Before and after the National Day holiday, Ailao Mountain went out of the circle on social media platforms, and discussions and controversies caused public opinion. Yamatori Painting Materials (now renamed Yamatori) has released a video documenting a painter from Yunnan Yamatori Painting Materials Co., Ltd.  The warning signs of "Bear-infested, pay attention to safety". Topics such as the realistic version "100 million people came to Ailao Mountain" and "'Forbidden Zone' became a scenic spot" appeared on the Internet. Ailao Mountain unexpectedly became popular on the Internet. After the related video became popular, Ailao Mountain not only has the possibility of passively becoming an "Internet celebrity check-in point", but also faces the risk of tourists following suit. On the one hand, if such bloggers' "adventure" behavior does n...

 The ”Boss short Video“ hard controls the elderly group "The forty or fifty-year-old heroine was disgusted by her son at home, and the son also wanted his mother to marry in exchange for a bride price of 88,000 yuan...... is still a familiar plot, a familiar track, and a familiar routine, but with a change of age, the wind of the short drama finally rolled to the "Silver track" (elderly group). In the WETRUE short drama popularity list, "Flash Marriage Wife is a Wealthy Family" has dominated the list for five consecutive days after its launch, and the number of topics on TikTok has exceeded 2.3 billion. In essence, the middle-aged and elderly tyrant short drama is not significantly different from the previous script for young people in terms of production method, it is still a simple and crude logic, throwing out a cool point in one or two episodes, relying on flat characters and reversals to promote the plot, and the routines are also quite similar, it is simp...

  The Wuzhen Theatre Festival With its unique geographical and cultural background, the Wuzhen Theater Festival has attracted the attention of domestic and foreign tourists. As an ancient water town, Wuzhen combines its traditional cultural atmosphere with modern theater facilities to create an artistic festival environment. This profound cultural heritage has become an important selling point for publicity. At the same time, the publicity of the Wuzhen Theater Festival is mostly carried out through social media and online platforms. With the help of channels such as Weibo and Douyin, the festival successfully reaches young audiences and enhances exposure and participation. However, Wuzhen's advertising still has room for improvement compared with some internationally renowned theater festivals. Although social media has strong communication capabilities, due to its localized characteristics, the visibility and participation of foreign audiences are relatively low. Moreover, despit...