”Ai Lao Mountain“ became popular online

”Ai Lao Mountain“ became popular, "Forbidden Zone" Became a "Scenic Area"



Before and after the National Day holiday, Ailao Mountain went out of the circle on social media platforms, and discussions and controversies caused public opinion. Yamatori Painting Materials (now renamed Yamatori) has released a video documenting a painter from Yunnan Yamatori Painting Materials Co., Ltd. 

The warning signs of "Bear-infested, pay attention to safety". Topics such as the realistic version "100 million people came to Ailao Mountain" and "'Forbidden Zone' became a scenic spot" appeared on the Internet. Ailao Mountain unexpectedly became popular on the Internet.

After the related video became popular, Ailao Mountain not only has the possibility of passively becoming an "Internet celebrity check-in point", but also faces the risk of tourists following suit. On the one hand, if such bloggers' "adventure" behavior does not "break" in time, more tourists may be driven by curiosity to challenge. On the other hand, once the "broken window effect" is formed and the imitation behavior is generated, it will also intensify the pressure on the local natural environment, and animal and plant protection to a certain extent.

If you're in charge of producing these persuasive messages (as an advertiser, PR, content creator, communications strategist, etc.), how do you improve it? If I were an advertiser or content creator, I would suggest making Ailaoshan's brand story long-term rather than relying solely on short-term hot spots. Through a series of in-depth content productions (such as documentaries, in-depth travelogues, local culture displays, etc.), visitors and viewers can gain an in-depth understanding of the culture, history, and lifestyle of Ailao Mountain.

 

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