The ”Boss short Video“ hard controls the elderly group

 The ”Boss short Video“ hard controls the elderly group


"The forty or fifty-year-old heroine was disgusted by her son at home, and the son also wanted his mother to marry in exchange for a bride price of 88,000 yuan...... is still a familiar plot, a familiar track, and a familiar routine, but with a change of age, the wind of the short drama finally rolled to the "Silver track" (elderly group). In the WETRUE short drama popularity list, "Flash Marriage Wife is a Wealthy Family" has dominated the list for five consecutive days after its launch, and the number of topics on TikTok has exceeded 2.3 billion.

In essence, the middle-aged and elderly tyrant short drama is not significantly different from the previous script for young people in terms of production method, it is still a simple and crude logic, throwing out a cool point in one or two episodes, relying on flat characters and reversals to promote the plot, and the routines are also quite similar, it is simply a short drama reversal, hitting the cognition of middle-aged and elderly audiences. Many short dramas began to deliberately create an exaggerated and eye-catching sense of contrast and conflict to keenly capture the attention of middle-aged and elderly groups, and the plot interpretation even reached the level of "dog blood"; Serious content homogeneity is also one of the industry problems, which need to be further controlled in order to promote healthy development.

By involving the topic of the elderly, the Bazong online drama can trigger a wide range of social discussions and bring strong emotional resonance, but its challenge is to avoid a single stereotype and simplistic plot design. Through more in-depth and diversified content presentation, the persuasiveness and dissemination of information can be effectively improved. At the same time, enhancing intergenerational dialogue and combining social responsibility with public welfare will make these messages not only entertaining, but also have a more far-reaching social impact.

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