About young people entering the park to "Pick up autumn"

 "Autumn Picking"




Following "Citywalk", "Zoowalk" and "Cityride", "Picking Autumn" has become another urban movement that netizens spontaneously "popular". It doesn't need to be a steep mountain, nor does it have to be a famous scenic spot, you can be quiet in the noisy Internet celebrity check-in place, and "Picking Up Autumn" focuses on independent choice and personal feelings. "Picking up autumn" is also the product of people's spontaneous exploration. The seemingly simple "journey of finding things" is more like a spiritual holiday. The value of this experience does not lie in how much material gain it brings to people.

Picking up things in a specific environment is when we actively connect the environment with ourselves, which is called a sense of natural connection. Compared with passive acceptance, this kind of active viewing keeps us curious. For example, when we don't know whether to touch it or whether we can take it, we first use "knowing everything" to see the "identity" and painless science popularization. When did it start? People's impression of outdoor sports always seems to mean higher physical fitness requirements and greater time, energy, and even economic costs, like a distant place that cannot be reached.

If I'm an advertiser or a content creator, I'll try to add more creative elements to the event. For example, you can design different autumn challenges (such as taking creative photos of autumn natural landscapes, participating in autumn handicrafts, online autumn photo contests, etc.), and combine them with user-generated content (UGC) to interact and share to increase participation and fun. In addition, this kind of activity can be combined with themes such as environmental protection and public welfare, giving it more social significance, making it not only an entertainment experience but also a meaningful cultural communication. Events can also be cross-border cooperation with brands in different fields, and brands can launch themed events or limited products in combination with autumn elements



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