"Shawarma, Shawarma"

 "Shawarma" AI mini-game





Recently, a simulation game called "The Legend of Shawarma" has become popular in China. Shawarma, which means "spin" in Turkish, is a Middle Eastern delicacy, and in order to save costs, this game makes extensive use of AI technology, and the Chinese version of the theme song "Shawarma" created by Suno AI is a brainwashing, magical and exotic tune.

The second creation and memes of netizens are the key to the success of the game "The Legend of Shawarma". Centered around the magical Chinese sound effects and the comic game theme song, the magical elements, and abstract style touched the young people who were keen to make memes and satisfied their needs for novelty and excitement. The youth group deeply rooted in the Internet culture enhances the identity and group belonging between each other through social media memes and interactions, and the circulation of the game's hot memes has become a social currency for young people who brush memes. Of course, he uses free game implantation and multi-party advertising to obtain profit and secondary promotion and monetization channels and media.

In my opinion, if a brand or business uses this topic for creative marketing, combining shawarma and AI technology, and launching a crossover campaign， for example, players who participate in AI mini-games can get shawarma coupons, or there are shawarma-themed tasks in the game. It can not only attract the target audience but also increase the brand's exposure and favorability.

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