The domestic cultural version of “Jelly cat”

 The domestic cultural version of “Jellycat”




Jellycat (Chinese name "Geely Cat") is a high-end toy brand originating from London, England. This year's related flash mob activities in Beijing and Shanghai have repeatedly aroused onlookers across the network. Following the new round of tourism boom in October, the local cultural and creative version of Jellycat has gradually become popular all over the country, from Gansu and Shanxi to Jiangsu, and local cultural and creative brands have entered the game one after another, launching a more Chinese "flat version of Jellycat".

In the context of consumption upgrading, contemporary young people have gradually become the main force in the consumer market, but due to their limited economic ability, they are keen to pursue cost-effective products. The replacement version of Jellycat provides a similar or even more diverse experience to the original at a more affordable price, satisfying the pursuit of young people for cost performance. At the same time, the flat version of Jellycat, which combines local characteristics, has been endowed with distinctive local characteristics, such as Fuzhou's "Buddha jumping over the wall", Xinjiang's "jar meat", and Jilin's "Three fresh", which are sold with local dialect versions, which not only have a unique design but also incorporate cultural elements to meet the pursuit of individuality among young people.


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