Nanjing old lady's "Hand-brewed coffee"

 Nanjing old lady's "hand-brewed coffee"（“Nescafe”）





In recent days, a cup of ten-yuan coffee made by an old lady in Nanjing has become popular on the Internet. In front of the small shop in Wenchang Lane, many young people lined up to check in, and four to five hundred cups can be sold in a day. The "hand-brewed coffee" of old lady Han is actually the operation of "three lines of instant coffee + boiling water + plastic sealing hand-cranking", supplemented by the gestures of cutting with large scissors and brewing with a thermos, as well as the frank attitude of brewing in front of customers, which has become a "mysterious operation" in the eyes of young people.

The valuable thing is that the old lady sincerely believes that "Nestle coffee is the best", but she doesn't know that in the consumption experience of young people, coffee has undergone N upgrades and iterations, from the tone of Starbucks' "second office" to the origin, bean species, estate, various marketing of BOP (Best Coffee Bean Competition in Panama), and even the sky-high price of 6,200 yuan per cup of coffee in some places. Instant coffee has long been relegated to the bottom of the contempt chain by young people, but deep in the alleys of Nanjing, there is actually an old lady who sells instant coffee sincerely. Judging from the fact that the old lady brews coffee in front of customers, she doesn't feel the need to hide it at all. What she brews is coffee, and what she sells is sincerity.

Visuals of the woman brewing the coffee in a cozy, home-like setting, but also show the Nescafe product clearly in the process. This will tie the emotional appeal of the story to the actual product. Photos or videos should capture the warmth, the care of the brewing process, and the simple enjoyment of coffee in a relaxed, inviting atmosphere. In addition to the popularity on the Internet, the domestic Nestle Coffee Company can fully use this topic to arouse popularity and increase its popularity in operations, and on the one hand, it can also financially support the old lady. It presents a mutually beneficial situation, and can also develop corresponding offline pop-up stores and surrounding sales activities.



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