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Showing posts from October, 2024

Edison Chen invites everyone to watch the fashion show in a tea restaurant

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   Edison Chen invites everyone to watch the fashion show in a tea restaurant Edison Chen opened a tea restaurant and turned into a guy to help everyone place an order? He did just that at the big show at CLOT's launch yesterday, turning the show, restaurants, and models into buddies in the store, and the music played all returned to the retro era to restore the classic tracks of Leslie Cheung and Anita Mui. In Shanghai, it recreates the atmosphere of a Hong Kong tea restaurant from around the 80s and 90s. In addition, the space of the ice room also displays limited product displays, including adidas Originals and other merchandise that can be directly sold offline. For this Flash mob show, it has indeed attracted a lot of attention on social media. On the one hand, Edison Chen is indeed an individual who brings his own traffic, and secondly, this social media-oriented approach has indeed caused a lot of negative and positive feedback both online and offline. Thus driving the ...

"Milk tea party" during the National holiday

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   "MilkTea party" during the National holiday I have to say that the "brand marketing" of "Bawang Cha Ji" is outstanding. During the first store enclosure period, there was preheating on major platforms such as Xiaohongshu ig, and consumers were allowed to participate in online activities to obtain various coupons, including single-cup coupons. - Later, community construction was carried out, and discounts and other forms of private domain were used to attract traffic (but in fact, the community could have been better, and there should be optimization in the later stage). - After the opening, roadshow activities, first cup scratch cards, punch cards to receive gifts and various activities were launched online at the same time, almost all-round exposure. Every activity guide Pu Yueying will. In addition, I observed the crowd of the events, from fashionable young people, to parent-child families, and curious middle-aged and elderly people, all participated,...