Edison Chen invites everyone to watch the fashion show in a tea restaurant
Edison Chen invites everyone to watch the fashion show in a tea restaurant
Edison Chen opened a tea restaurant and turned into a guy to help everyone place an order? He did just that at the big show at CLOT's launch yesterday, turning the show, restaurants, and models into buddies in the store, and the music played all returned to the retro era to restore the classic tracks of Leslie Cheung and Anita Mui. In Shanghai, it recreates the atmosphere of a Hong Kong tea restaurant from around the 80s and 90s. In addition, the space of the ice room also displays limited product displays, including adidas Originals and other merchandise that can be directly sold offline.
For this Flash mob show, it has indeed attracted a lot of attention on social media. On the one hand, Edison Chen is indeed an individual who brings his own traffic, and secondly, this social media-oriented approach has indeed caused a lot of negative and positive feedback both online and offline. Thus driving the rollover of the traffic pool.
Some people say that the choice of models and the environment do not reflect the trend but are not "high-grade", and do not fully reflect the positive advantages of the Chinese Fasionable trend. Some people think it's too cool! And they think that the format of this show is very trendy and the idea is very fancy.
I think it's good to plan for the setting of the café and restore the period background, but if it were me, I would have designed it as a part of a performance form in the “Fashion Week Runway”. With this as the opening ceremony of the whole show, the continuation of the traditional fasion show form will better make the audience attention to the products and clothing themselves. However, the idea of the media workers and designers themselves also has the original intention of continuing and making a profit for the tea restaurant. It is also better to let the fashion trend into life and approach people's lives.
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