"Milk tea party" during the National holiday

  "MilkTea party" during the National holiday


I have to say that the "brand marketing" of "Bawang Cha Ji" is outstanding.


During the first store enclosure period, there was preheating on major platforms such as Xiaohongshu ig, and consumers were allowed to participate in online activities to obtain various coupons, including single-cup coupons.


- Later, community construction was carried out, and discounts and other forms of private domain were used to attract traffic (but in fact, the community could have been better, and there should be optimization in the later stage).


- After the opening, roadshow activities, first cup scratch cards, punch cards to receive gifts and various activities were launched online at the same time, almost all-round exposure. Every activity guide Pu Yueying will. In addition, I observed the crowd of the events, from fashionable young people, to parent-child families, and curious middle-aged and elderly people, all participated, and each group of people could find their own points of interest.


- Coupled with this huge paper bag, it really attracted attention all the way and was exposed offline again through passers-by.


Really, it's awesome! It's worth learning for all brand marketers!


Afterward, I checked the “Small program" (the online milk tea ordering platform) and found that there were more than 1,500 cups of milk tea being made. The daily turnover during the opening period was terrifying.

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